How to Color Match Foundation
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From what I can tell, choosing foundation and lipstick seems to be the hardest and most intimidating things for women who aren’t terribly comfortable or interested in makeup.
And I totally get it. Lipstick can feel really foreign and intense if you aren’t used to wearing it, and there are roughly a million shades and finishes of foundation that it can seem daunting to even start the search!
I love trying cosmetics, testing out new foundations is always fun for me, but if you are looking for your first foundation, or simply just want to discover the absolute best one for you, I’m sharing some tips to do just that today!
I had the pleasure of meeting and working with Teighla Norris on this shoot. She’s a makeup artist and hairstylist, and I’d highly, highly recommend her if you’re in the Raleigh area!
I asked her to come in and help my friend Joanna color match a foundation, and share a few of her tips for applying foundation as well.
The most ideal spot to color match is along your jawline. It’s easy to compare the shade with a flat part of your face (your cheek area) so you don’t run into shadows from the light hitting your nose or chin.
“It is truly life changing when you match your foundation exactly. A correctly matched foundation disappears onto the skin leaving your skin looking naturally enhanced and flawless and leaves people wondering if you even have it on. No more orange jawlines!” says Teighla.
If you aren’t sure of your undertone, often pink or yellow, try lining up 2-3 foundation shades, one more pink and one more yellow, to see how they compare to your skin. Stand near a window for natural light, and see which matches best.
One of the most common ways to determine your undertone is to look at the veins on your wrist. If they look blue, your undertone is likely cool. If they look green, you probably have more warm tones to your skin. If you can’t really tell, you may be right in the middle at neutral. This article expounds on undertones more if you want to check it out!
Joanna’s skin is cool toned, and Teighla ended up using the first shade of foundation that she swiped. The second one was too light, and the third was too yellow.
Oftentimes I buy foundation from Ulta, Sephora, Nordstrom or Target, and they all have great return policies. So if you aren’t able to test out the foundation in store, which you can do everywhere but Target, keep in mind that you can return it. It’s best to look up each store’s return policy before you buy.
I used to err on the side of a touch too light than too dark for foundation, but I’ve learned that too light can be really terrible. It can look quite ghostly in photos. Take the time to find the right color for your skin, even if that means something a bit darker in the summertime and lighter in the wintertime.
Teighla also has some great advice for applying foundation. She says, “Start with one pump. Applying with a foundation brush helps you to achieve an even coverage of foundation. Go back with a DAMP Beauty Blender to make sure it’s completely blended and to blend in concealers. When using the damp beauty blender it is best to use a stippling motion so that you are not wiping off the makeup. I blend the foundation down the neck to be sure that the neck and face match.”
Personally, I like to start near the center of my face and work my way outwards when applying.
Doesn’t Joanna’s skin look just radiant? She’s glowing, but still looks really natural and not overly made up!
I wish you the best of luck in finding your idea foundation shade, and really hope these tips help!
For more tips on foundation, here is why I recommend using a foundation brush to apply, and my favorite foundations based on coverage.