The Brand Market Recap
Mother’s Day Gift Ideas
The Brand Market could not have come at a better time.
I had been feeling a little tapped dry lately and was struggling with both motivation and inspiration.
I remember seeing Anna post about The Brand Market a couple months ago and thought it would be really cool to attend. In fact, I considered driving to Atlanta for it. And then I learned that it toured, so I waited to see if it would come to a place nearby so that I could attend.
Well, it’s hard to get closer than the town in which I live, so it was a pretty exciting day when I learned it was coming to Raleigh.
I wondered, though, how much would be applicable to me. It was called the “brand” market. Am I a brand? I never really considered myself a brand. When I think of a brand, I think of Kate Spade or Merona or Trident. I don’t think of my blog.
Nonetheless, I decided to attend for a few reasons. I wanted to be around creative people, I wanted to meet new people, and I thought I would at least glean some sort of inspiration while I was there.
The ratio of expectations to actual results was incalculable.
It was held in the coolest co-working space downtown Raleigh called HQ Raleigh. There were about 18-20 attendees, which was a great size for what The Brand Market is supposed to be. One of the greatest features was the one-on-one time with either Anna or Mike & Megan Gilger (the co-hosts and creatives behind Wild Measure). It was much more conducive to an educational/learning session than a large, informal motivational speaker type of conference. You were free to ask, “well, how does that work for my ____ business. . . ” and people would help you process through it.
Sometimes at blog conferences or sessions the focus is so heavy on motivation and inspiration that the practical teaching part of it can get lost. And yes, motivational talks can be great for the right place and the right time, it is invaluable to learn from other peers in your industry.
I left The Brand Market feeling more revived and motivated to dive back into blogging head first than any other blog conference I had been to. Not only was it the perfect time for me to be motivated, but I was able to actually apply the information I learned once I got back home.
I got home that Saturday afternoon and told Justin all about it. We talked late into the evening about my blog and I started working on organizing an editorial calendar. I set some goals for myself, goals for the blog, and became genuinely excited about working hard on it again.
I woke up the following morning at 4:45a and was excited to get out of bed to get started. And it was so timely with the relaunch of my blog happening the following day.
Like I mentioned above, The Brand Market travels. Check the website to see if it’s coming near you and I’d highly recommend going if you take your blog/business/brand seriously and want to grow.
*I was not compensated for this post, these were just honest reflections about that day.