I did what I think is the coolest thing when I was in NYC this past weekend. You need to promise me that you’ll do this if you ever go (or if you live there).
I anticipated lines wrapped around the block, but as my husband and I approached the store just minutes before it opened on a Sunday, I was pleasantly surprised to only see a few customers waiting outside. Nonetheless, I’m glad we got there early.
I sat down with a lovely woman whose name now escapes me and she walked me through the process. I was a little familiar having read about it beforehand, but it was more exciting than you can imagine to look at all the color options in front of me.
My consultant swatched each of the different finishes so I could pick which one I wanted. I chose the sheerest of all the options, and this lipstick isn’t even close to sheer. Bite doesn’t skimp on pigment, so consider yourself warned. The 3 main finishes are $36 and there is one luxurious option which I believe starts at about $45. Be sure to ask the consultant before you begin!
I told her I was interested in a pinky coral shade and she got right to work. It was interesting to see her start with a latte color and then build up from there. She grabbed shades I wouldn’t have thought would work together, but it turned into a orange-red color right before my eyes.
After trying on the first shade she concocted, I asked her to make it a little bit more pink. She obliged, and despite thinking I knew what I wanted, I ended up preferring the first shade between the two. I’m sure I could have spent more time mixing and testing shades, but I was pretty pleased with the first shade she made for me.
She directed me over to the section where I choose my flavor. I was tempted to go with the mint, because that’s typically my favorite flavor within lip products, but I chose vanilla instead. The flavor is so subtle I can’t even tell it’s there, so I’m not sure it would have mattered if I chose a different one.
After the color and flavor was decided upon, she grabbed all the necessary shades from behind a glass wall to melt together in some sort of microwave. Once melted, she tested the color on her arm to make sure it matched the formula she created earlier, and then poured it into the mold.
Oddly enough, the only step left after that was to let the mold sit on top of a freezer and allow the lipstick to set. It all seemed incredibly simple.
After just 5 minutes, she popped my lipstick out and placed it into a container. It’s recommended that you wait about 20-30 minutes before applying it straight from the tube just to ensure it’s completely cooled and set.
I loved the whole process. I found it really fun to go through the process of creating my very own shade, and I’d do it again in a heartbeat. The store is fairly narrow and small, but tucked away in a cobblestoned area of West Village downtown New York City. The staff was friendly and helpful, and if my husband wouldn’t have been with me, I would have spent much more time looking around at everything in the store.
When I initially sat down to create the shade, I asked my consultant to make 2 lipsticks so I could give one away to one of you! The shade is a bright orange-pink-red (it looks different in different lighting!) that is highly pigmented. Look at it as a statement lipstick. I’ve worn it several times already and quite enjoy that it stains my lips a nice, rich color even after the lipstick wears off.
Would you like to win the extra shade of “Bold Flamingo” (that was the only name I could come up with!)? Enter using the giveaway tool below!
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*this was not a sponsored post. Bite has no clue who I am.