I can’t tell you how many times I’ve spoken with women who feel uncomfortable shopping for makeup or hair products in a beauty store. So if you feel that way, know that you are not alone!
While I don’t know everyone’s unique situation, I think a lot of the time it’s a combination of unfamiliarity and uncertainty. If you don’t know what you need, it’s hard to shop for it. It’s also hard to trust the employees of a beauty store to sell you what you need if you don’t know what that is.
Here are a few things to consider if you are aprehensive about shopping for beauty products:
1. Have a rough idea of what you are looking for before you walk in. Are you in need of foundation or an eyeliner? Knowing what you need, instead of being open to whatever the employees may tell you that you need, is safer and easier to shop for. At the very least, start with the product you intend to purchase. Then, if the employee shows you an eyeliner or lipstick that she thinks would be great on you, hang onto it as a consideraiton.
2. Know what you are willing to spend on and what you’d rather save on. For me, I’ll spend on foundations, primers, and other things that touch my skin. I typically go for drug store mascaras and a combination of high end and drug store lip products. To avoid emptying your wallet at, for example, Sephora, make a mental list of what you are willing to buy from said store.
3. Trust the employee. Typically, anyone that works at a beauty store has at least some level of interest in beauty. They should be able to lead you in the right direction. But makeup is personal. We all have preferences and things that we like/don’t like that are different from other people. So gather a few options and test out the samples on your hand or arm. Get a feel for the product. I was recently shopping with my friend Allyson and the makeup artist grabbed a sage/olive green eyeliner and began applying it. In my head I was thinking,”oh that may be a little too dramatic” but after she was finished, it gave Allyson’s eyes a beautiful pop and worked really nicely with the brown shadows she was wearing. She ended up buying a similar liner at another store since it looked so great!
4. Ask about the return policy. You simply can’t know whether a product will work for you until you try it on the following morning. Ask about the store’s return policy so you can see how long (or if) you can test the product out.
5. Kindly decline help if you are simply there to browse. Some employees of retail stores can be a little too aggressive. It’s challenging to work in retail, and I get that, but it is totally okay to tell someone that you are simply there to browse and that you’ll find them when you have a question. They should get the hint that you don’t need to be asked questions at this time. If for some reason they won’t leave you alone, it’s okay to be direct and say, “Thank you but I don’t need any help right now.” Respect that it’s their job to try to help you, but you can also protect your need to feel comfortable and have space when shopping.
I wrote a few makeup posts awhile back to break down what the “average” makeup collection may contain. If you are interested, you can read those posts Here, Here and Here.
I hope this helps you feel a little bit more confident and comfortable when you are shopping for makeup!