The world of natural beauty products is becoming wider and wider, but also more confusing! About a month ago, I mentioned that I wanted to start exploring natural beauty products to test out their performance, but I got overwhelmed and confused on how to find products that are ACTUALLY natural.
About 1 minute into my search, I learned that the word “natural” is such a hard word to define because so many people give it a different meaning. I asked for suggestions of natural beauty products on Instagram and got direct messages sharing brands like Revlon and Maybelline. I know these product lines are not natural, so I was confused and wondered if others are too!
I spent a few hours researching and became tired of trying to decipher which brands are actually natural and which use misleading terminology. Multiple people suggested that I check out The Organic Bunny, and I found a wealth of information there! From there, I decided to just jump in and try to find products that are natural or organic as best I could, instead of obsessing over every ingredient along the way.
I can’t talk about natural beauty products without mentioning Beauty Counter. In my experience, they’ve had the biggest impact to opening up the public’s eyes to different standards of beauty products in the USA. I have tried two of their products, and was unimpressed with their skin tint and found the lip product I tried to be fairly average. Admittedly, I’ve had a very limited experience with their products, so I’m sure they have some great ones!
For this post, I wanted to round up products that were easily available for anyone to pick up on a Target or Sephora run. I’m not knocking MLM’s, heck my favorite foundation is by Arbonne, but I just wanted to keep it easy as I started the process. I also wanted to be able to quickly and easily return the products that I tried if they were terrible. I am not familiar with the return policies of some of the natural beauty MLM’s, but I’m sure that information is available through consultants or on their websites!
So, enough backstory, let’s get into the products I’ve tried and am wearing in this post!
I started by prepping my skin with these three products. Then, I applied W3ll People Bio Tint multi-action moisturizer (light) with my fingers. I found that this felt a bit dry, and almost like it was lacking the “slip” that other tinted moisturizers or foundations have. Initially it looked too dark, but it ended up blending into a nice, natural looking shade. I added RMS beauty “un” cover-up 00 to my under-eyes, eyelid, and on some dark spots I have on my chin. This product is creamy, provides light to medium coverage, and looks just like your skin! I swiped a few coats of W3ll People Expressionist Pro Mascara (black), which had a clean finish but didn’t build much length or thickness. I didn’t have those expectations, but as someone with short lashes, I always like a mascara that allows me to add a bit of extra length.
I don’t typically use a highlighter, but I had the RMS beauty living luminizer in my vanity from a past purchase. I added it to my cheekbones and the inner corner of my eye. For the price, I could most definitely live without this product, but it was nice to use since I had it!
I finished my makeup with a bit of ILIA multi-stick in Tenderly on my cheeks and lips. I didn’t like it on my lips, and found the color to be too faint on my cheeks. I had to apply it twice to make it show up. This could be a color issue or a product issue, but it’s the only one I have tried at this time! I couldn’t help but compare it to another liquid blush I’ve been using recently and found this one to be lacking in the performance department.
In general, I felt like my makeup looked very natural, glowy, and it felt light on my skin! The only non-natural products I used were a tiny bit of eyeliner smudged into my lash line, and a few Anastasia brow products. This doesn’t mean I haven’t found eyeliner or eyebrow products that I like yet, but I haven’t done a lot of research just yet!
By the evening, roughly 8 hours after applying the makeup that morning, I found the longevity of the products to be pretty impressive. I wondered if the foundation would seperate and get flakey, but I didn’t experience that at all. The blush was so light to begin with, I felt like I wish I would have applied more, but I think it could be a wrong color choice instead of a poorly performing product.
In general, I was really pleased with all of these products! If you are interested in going the “natural” route with your makeup, I’d recommend giving these a try!
List of products use: