Exploring Natural Beauty Products

03
14

The world of natural beauty products is becoming wider and wider, but also more confusing! About a month ago, I mentioned that I wanted to start exploring natural beauty products to test out their performance, but I got overwhelmed and confused on how to find products that are ACTUALLY natural.

About 1 minute into my search, I learned that the word “natural” is such a hard word to define because so many people give it a different meaning. I asked for suggestions of natural beauty products on Instagram and got direct messages sharing brands like Revlon and Maybelline. I know these product lines are not natural, so I was confused and wondered if others are too!

I spent a few hours researching and became tired of trying to decipher which brands are actually natural and which use misleading terminology. Multiple people suggested that I check out The Organic Bunny, and I found a wealth of information there! From there, I decided to just jump in and try to find products that are natural or organic as best I could, instead of obsessing over every ingredient along the way.

I can’t talk about natural beauty products without mentioning Beauty Counter. In my experience, they’ve had the biggest impact to opening up the public’s eyes to different standards of beauty products in the USA. I have tried two of their products, and was unimpressed with their skin tint and found the lip product I tried to be fairly average. Admittedly, I’ve had a very limited experience with their products, so I’m sure they have some great ones!

For this post, I wanted to round up products that were easily available for anyone to pick up on a Target or Sephora run. I’m not knocking MLM’s, heck my favorite foundation is by Arbonne, but I just wanted to keep it easy as I started the process. I also wanted to be able to quickly and easily return the products that I tried if they were terrible. I am not familiar with the return policies of some of the natural beauty MLM’s, but I’m sure that information is available through consultants or on their websites!

So, enough backstory, let’s get into the products I’ve tried and am wearing in this post!

I started by prepping my skin with these three products. Then, I applied W3ll People Bio Tint multi-action moisturizer (light) with my fingers. I found that this felt a bit dry, and almost like it was lacking the “slip” that other tinted moisturizers or foundations have. Initially it looked too dark, but it ended up blending into a nice, natural looking shade. I added RMS beauty “un” cover-up 00 to my under-eyes, eyelid, and on some dark spots I have on my chin. This product is creamy, provides light to medium coverage, and looks just like your skin! I swiped a few coats of W3ll People Expressionist Pro Mascara (black), which had a clean finish but didn’t build much length or thickness. I didn’t have those expectations, but as someone with short lashes, I always like a mascara that allows me to add a bit of extra length.

I don’t typically use a highlighter, but I had the RMS beauty living luminizer in my vanity from a past purchase. I added it to my cheekbones and the inner corner of my eye. For the price, I could most definitely live without this product, but it was nice to use since I had it!

I finished my makeup with a bit of ILIA multi-stick in Tenderly on my cheeks and lips. I didn’t like it on my lips, and found the color to be too faint on my cheeks. I had to apply it twice to make it show up. This could be a color issue or a product issue, but it’s the only one I have tried at this time! I couldn’t help but compare it to another liquid blush I’ve been using recently and found this one to be lacking in the performance department.

In general, I felt like my makeup looked very natural, glowy, and it felt light on my skin! The only non-natural products I used were a tiny bit of eyeliner smudged into my lash line, and a few Anastasia brow products. This doesn’t mean I haven’t found eyeliner or eyebrow products that I like yet, but I haven’t done a lot of research just yet!

By the evening, roughly 8 hours after applying the makeup that morning, I found the longevity of the products to be pretty impressive. I wondered if the foundation would seperate and get flakey, but I didn’t experience that at all. The blush was so light to begin with, I felt like I wish I would have applied more, but I think it could be a wrong color choice instead of a poorly performing product.

In general, I was really pleased with all of these products! If you are interested in going the “natural” route with your makeup, I’d recommend giving these a try!

List of products use:

W3ll People Bio Tint multi-action moisturizer (light)

W3ll People Expressionist Pro Mascara (black)

RMS beauty “un” cover-up 00

RMS beauty living luminizer

ILIA multi-stick in Tenderly

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Comments (68)

  1. Posted March 14, 2018

    I think it’s awesome you’re making the switch to natural beauty products! Slowly, but surely. I hope to make the same commitment and I’m trying, so thank you for the recommendations. You’re glowing in the photos, beautiful. 🙂

    Charmaine Ng | Architecture & Lifestyle Blog
    http://charmainenyw.com

    • Kate says
      Posted March 14, 2018

      I wouldn’t say I’m making the switch, just testing them out for now!

      • Sarah says
        Posted April 3, 2018

        Kate, i recommend you read the book “No More Dirty Looks”. There is a companion blog as well. Warning: it will change your life.

  2. Allison says
    Posted March 14, 2018

    Will you please review limelight by alcone products? They are natural and have a 100% money back guarantee! They’re MLM though but I can get you a girl to order from if needed

  3. Rena says
    Posted March 14, 2018

    Now I want to give them a try! Thanks for sharing 🙂
    xx from Bavaria/Germany, Rena
    http://www.dressedwithsoul.com

  4. Cindy says
    Posted March 14, 2018

    Kate- Glad to see you exploring this topic! A suggestion… walk into your local Whole Foods store and go to the “whole body” area. You’ll find an entire section devoted to natural products, including many of the most popular natural & organic makeup brands (Dr Haushka, Avalon, Burts Bees, etc, etc). And the salesperson devoted to that area will be able to show you around. HTH!

    • Krysten says
      Posted March 18, 2018

      Unfortunately Burt’s Bees was purchased by Clorox and they changed almost all of their formulas since then. They are not all natural which is a bummer. Just because products are sold at Whole Foods doesn’t mean they are natural or safe!

  5. Chelsea says
    Posted March 14, 2018

    Happy to see this post! Your tutorials are always so helpful, and as there can be a learning curve with natural products, it’s nice to have you as our guide! I’ve been learning more about natural makeup and skincare too, and I’ve had good luck with Origin products and their Zinger mascara. Detox market is also a great place to browse online. Looking forward to more natural beauty posts!
    Chelsea | http://www.thebiglakemi.com

    • Maggie says
      Posted March 14, 2018

      Origin products do not qualify as “all natural” despite what their marketing would have you think.

  6. Allie says
    Posted March 14, 2018

    I’ve becoming mire and mire interested in natural beauty products. I’ve found the site credo to be very helpful! Also, if you are looking for a new moisturizer, I really love Juice beauty! xAllie http://www.theallthatglittersblog.com

  7. Becky E says
    Posted March 14, 2018

    I switched over to only “clean” makeup a couple months ago and love it! My favorite brands are RMS, Tata Harper for cheek tints, Antonym for powder, and Ilia for lipsticks. It is hard to research but I like using http://www.copalcleanbeauty.com. I find the makeup does look like my skin but better too!

  8. J says
    Posted March 14, 2018

    My daughter and I have really liked Drunken Elephant skin care products-some of the best things we have ever used.

  9. Melody says
    Posted March 14, 2018

    If you’re interested in natural/green beauty products that perform more akin to conventional products I’d look into Kosas (for lipsticks/blush), Rituel De Fille (literally everything in their line is amazing BUT their eye soots really stand out), Mineral Fusion (their powder blushes+bronzers are fantastic), Clove and Hallow (for concealer, foundation powder and liquid lipsticks) AND finally Antonym Cosmetics (their powder products are A+). Also, my favorite natural mascara is by Honest Beauty (it comes with a primer which helps for length and dramatic effect).
    🙂

  10. Posted March 14, 2018

    Love this post! I find it so hard to find products that are 100% natural sometimes. My best friend works in the natural & organic product field and her suggestion is always to go to a natural food store and ask the staff there for their makeup suggestions. The majority of the staff will have natural beauty suggestions that work well.

    Felicity | http://oliverandmoose.com

  11. Erica says
    Posted March 14, 2018

    Have you tried detox market? You can even get small samples of most products? They have quite the range of products. I actually found them from Julie at PBFingers blog.

    • Kate says
      Posted March 14, 2018

      I haven’t!

    • Gillian Carnahan says
      Posted March 14, 2018

      Thanks for the detox market tip, Erica. I just ordered a sample set. It is so awesome to be able to try a few things (four to be exact) before committing!

  12. Lauren King says
    Posted March 14, 2018

    I went the natural route 8 years ago when I was trying to get pregnant with my little boy. I have wasted a ton on money on trying out lots of brands. The Honest Beauty mascara is the best by far and I’ve tried them all! I still haven’t found a foundation I truly love better than Bare Minerals Bare Pro, but I’m always hunting!

    • Sarah says
      Posted April 3, 2018

      Lauren, try Alima Pure, i swtiched from Bare Minerals to Alima and never looked back.

  13. Erinn says
    Posted March 14, 2018

    I’ve heard so much about Beauty Counter lately! I’m really intrigued by the concealer but I wish I didn’t have to use it :/

  14. Posted March 14, 2018

    Thank you SO much for diving into the natural/green beauty world!! I’ve been wanting you to review some products and I’m thrilled with your picks and review! I trust your opinion a lot and I also really love natural beauty so I was so happy to see this post on your site. Thanks again, Kate!

  15. Em says
    Posted March 14, 2018

    A great resource for you might be the “think dirty shop clean” app. You can download it for free and thousands of beauty products are ranked there for you. You can search or scan the barcodes. It’s changed my shopping habits majorly!

  16. Ashley Beth says
    Posted March 14, 2018

    Wonderful to see some natural options! I’ve switched to about 95% natural products and there is a learning curve for sure. I don’t sell BeautyCounter but I have fallen in love with many of their products. I’d suggest giving them another try. They’ve reformulated many products and I find them to be better than they were 1-2 years ago. RMS has great stuff but you’re right, it’s pricey. I am willing to pay more for safer products when I consider the health implications of the thousands of chemicals in traditional products. Thanks for diving in here, hope to see more in the future!

  17. Brittney says
    Posted March 14, 2018

    Random question…What kind of light bulb do you prefer for makeup application (for bathroom vanity mirrors)? Some use LED daylight, some use the Halogen soft white, etc. Curious what you use. ☺

  18. Tanya says
    Posted March 14, 2018

    The Environmental Working Group has a database-www.ewg.org that evaluates beauty products for their toxicity. Not all products are on there. For the last couple of years I have been in search of makeup and skin care that is low in toxicity and at affordable pricing, which is not easy to find.

  19. Hildy says
    Posted March 14, 2018

    I second the suggestion of going to Whole Foods! They have a good selection there. I’m glad to see you do a post on natural makeup, as I try to buy mostly natural but it’s hard to find honest performance-based opinions on how the products actually stand up, as opposed to simply “it’s chemical/paraben/whatever free so it HAS to be good!” I want clean makeup that actually works! Thanks for your post, and I hope you continue to review natural products in the future!

  20. Elizabeth says
    Posted March 14, 2018

    You need to go to Whole Foods and try many of the products they offer. I’ve had great success with every line I have tried.

    • Elizabeth says
      Posted March 14, 2018

      I should add that I wouldn’t consider every makeup product at Whole Foods “natural” but they have narrowed it down considerably for me. I definitely still read labels though!

      • Alicia says
        Posted March 14, 2018

        Try the Think Dirty phone app. I was shocked at how chemically dirty a lot of Whole Foods products are. There is also a huge inconsistency across lines. A company may have one or two products that are clean but not all are, the app will tell you which are and which aren’t, it was very eye-opening!

  21. Posted March 14, 2018

    Have you tried any of the Limelight by Alcone products? I’m in love with everything I’ve gotten so far! Give it a try some time – I’d love to know how they work for you. I do not sell it but I know several friends who do.

  22. Sheri says
    Posted March 14, 2018

    Hi Kate! I don’t know if you’ve looked into BeautyCounter but they are one of the leading cosmetic companies pushing Congress to make changes to laws allowing harmful chemicals in cosmetics. I just tried some of their makeup and really like it. It may be something for you to look into.

    Love your blog! xo

  23. JoJo says
    Posted March 14, 2018

    Description like natural and organic, unfortunately, don’t mean safe for your skin and body. I am switching over to Beautycounter and have loved what I have used….face moisturizer, skin tint, concealer, lipstick. I keep using them because they are safe. Use the Skin Deep Cosmetics Website ewg.org. It is a an eye-opener all the products I used to us that are high medium to high on the toxic levels. LOVE YOUR BLOG! You are refreshing and love your humour too. Bye from Vancouver, BC Canada.

  24. Brittany says
    Posted March 14, 2018

    Would you maybe do a post on (or if anyone has any suggestions) “natural” products that can also be used for more dramatic looks. I feel like most of the products I have seen are best used in “no make-up make-up looks”. While I do love those looks, sometimes I want to amp it up.

  25. Christina says
    Posted March 14, 2018

    Hi Kate, I’ve been trying truly natural nakeup products for a decade. It’s hard to find foundation that covers fully like conventional products but my favorite so far are from Fitglow Beauty, Gressa, and Crunchi. Many websites that sell natural and organic products will have samples that you can purchase if you want to try before investing in full priced items. Hope this helps! Christina

  26. Kayley says
    Posted March 14, 2018

    I love RMS! The founder is truly passionate about making products that are safe for anyone to use. Perhaps if you do another review of “natural” products, you could include ingredients that make them beneficial to use? For example, RMS is coconut oil based and works very well for dry skin. Second, I have never seen RMS, Ilia, W3II People at Target. Heck, even my local Sephora doesn’t carry these brands in store so I have to order them online. What “natural” brands could someone buy on a Target run? Actually, that would be a really great future blog post!

    • Lindsay says
      Posted March 14, 2018

      W3ll people is at all of the target stores in my area. Don’t know about the other brands but target has really amped up their “natural” beauty section recently.

  27. Angelina says
    Posted March 14, 2018

    Thanks for the great post! I’ve been slowly switching over to natural products for a while. I live in Boston and there is a store called Follain that has all natural beauty and also an online store. I have loved using EcoBrow for my brows and the RMS eye polish for an easy swipe-on dewy eye look that lasts throughout the day.

  28. Kathleen says
    Posted March 14, 2018

    I know I have sent you this question before, and you did answer, but since you did this post .. I was wondering if you looked into Purlisse products? I do believe they are somewhat a natural product as well, and very light and dewy on the skin. I am almost 50 and use the BB tinted moist cream with SPF30 and the Blue Lotus Essential Daily Moisturizer wtih SPF30 and love the light airy dewy feel they give me.

  29. Carolyn says
    Posted March 14, 2018

    Love that you’re starting to review more natural products. I’ve slowly started to transition to using more of them, and I trust your opinion so much! I have to agree with you on BeautyCounter’s tint skin… not a fan, but I love their facewash, moisturizer, and concealer!

    A resource I like to use to determine is EWG. I look up products I’m using to see their “grade” to make an informed decision if I want to keep using it. While products may not be deemed “natural”, I get a good idea of what’s in it and how “toxic” the prodcut is. Just thought I’d share!
    https://www.ewg.org/

  30. Jamie says
    Posted March 14, 2018

    I think you look really pretty! That was my first thought when I saw your photo. Like an easy going make up routine for a summer day. I’m interested to see how they products would hold up in the summer, particularly humid areas.

  31. Bridget says
    Posted March 14, 2018

    What I really want to know from you is what products are amazing. I guess I can look for them in your monthly video of favorites! I’m trying to go more natural/organic in all areas of my life but given the extra cost, want to do so where it matters most and with a great alternative.

  32. Linda says
    Posted March 14, 2018

    I’m so glad you did this post! We shouldn’t have to sacrifice our health for the sake of beauty. 🙂 I switched my products to safer options about two years ago. It definitely can be overwhelming. Beautycounter’s website is a great resource. Their Never List is really helpful so you know what ingredients to avoid. Their Tint Skin foundation is a bit light on coverage, but using their skincare products has completely cleared up my skin, so light coverage is all I need on days I wear makeup. I highly recommend giving their skincare a try and revisiting their makeup. Their Charcoal Face Mask is my favorite product. It works great as overnight spot treatment too, when you get a random breakout.

  33. Kristine says
    Posted March 14, 2018

    100% Pure is a great brand to look into. I use their mascara, and it’s made with cocoa! Smells amazing!

  34. Alicia says
    Posted March 14, 2018

    Sadly, the beauty industry is not regulated by the FDA and a lot of companies are advertising their products as “clean” when they are not or they might have one or two products that are but the rest are dirty.

    The Think Dirty phone app is a good resource to scan products to find out their level of chemical dirtiness. I was shocked to learn that so many products I thought were clean are not and the inconsistency across lines, if they have one clean product, shouldn’t their whole line be clean. That tells me they are dishonest.

    Savvy Minerals is a really great clean line of cosmetics that actually perform too. As a rep, I would buy back any product you were not satisfied with if you wanted to try them. 🙂

  35. Di says
    Posted March 14, 2018

    Hi Kate! I live basically across N. America from you but I have friends that run “The Green Kiss” here in Victoria, BC and they have a great website that can link you with other ‘green’ beauty products, or at lease some ideas.
    PS love your blog 🙂

  36. Regina says
    Posted March 14, 2018

    Even the word “natural” is so misleading. Cadmium is a natural product, as is lead…and both are harmful to our health. We have to do our own homework when it comes to beauty product (and even items such as deodorant, soap and toothpaste as well!!) because as a country we are so far behind on regulations of what can go into these products.
    Pick a company that is 100% transparent on what goes into their products. Know what to avoid. EWG and Think Dirty are great resources to look into.
    Check out Beautycounter’s “Never List”. (and you don’t have to have a consultant to shop Beautycounter’s products either! That’s what makes us a Direct Retail company, and not an MLM ; you can just go to beautycounter.com.)

  37. Julie says
    Posted March 14, 2018

    Yay! I have been hoping you would review organic products for such a long time! I love your blog but I don’t buy any of the products you write about as I only buy organic, and even more importantly, cruelty-free product. It’s easy to keep our head in the sand about the manufacturing of makeup, but really, this industry is so under-regulated, people have no idea what goes on behind the scenes. Well anyway, I just wanted to highly suggest Jane Iredale products. By far the best I have found so far. 100% Pure also has some nice cruelty-free products, although some have disappointed me. And by the by, we want Part 4 of how you met Justin!!!

  38. Madelyn says
    Posted March 15, 2018

    Have you come across Credo Beauty yet? They recently opened a store near me, and it’s been the nudge I needed to move away from Sephora and to clean beauty products. I highly recommend checking out a store if you are ever near one. I was lost in the brands, but they do samples and tutorials. I’ve fallen in love with some products that are high-end quality and, thankfully, avoided some skincare items that disagreed with me by sampling first. Just a suggestion as you continue searching!

  39. Katie says
    Posted March 15, 2018

    Kate, love your blog! You should check out http://www.theorganicbunny.com. She does a great job reviewing natural beauty products and has an online store as well.

    • Kristine says
      Posted March 15, 2018

      She says in this blog post that she used The Organic Bunny’s site for reference. 🙂

  40. Melissa says
    Posted March 15, 2018

    For an amazing truly good-for-you lip product…Bite Beauty found easily at Sephora. I can’t even express how amazing this lip formula is. The fact that it’s also a truly natural product is such a plus. It’s pricy but with any thing on our lips going right I to our mouth, its worth it. I’ve gotten my 17 yr old daughter finding out the toxicity on all the makeup she buys and she only wears Bite lipstick too but for her it’s mostly about the wonderful formula. We like the creme lipstick and high pigment lip crayon as well. The matte crayon is nice too. We don’t care for the multi stick or the liquified lipstick at all. Lip pencils and agave lip treatments are winners, too.

  41. Jen says
    Posted March 15, 2018

    I thought you liked the tarte foundation? That’s natural

    • Kate says
      Posted March 16, 2018

      I actually don’t think they would qualify for the “natural” category. . .

  42. Jen says
    Posted March 17, 2018

    Try beautycounter! I’m an oncology nurse and started about 1 year ago. I ended up becoming a consultant because I believe in the products so much. Their products do not contain over 1,500 harmful ingredients. Also, they have free returns on all products – so a great way to try their products without having to keep the ones that don’t work.

    Take a look https://www.beautycounter.com/jenniferaldred and see what you think.

    Anyone interested can contact me and I will be happy to discuss. I don’t think you will be disappointed – but if you are, they have a great return policy. 🙂

    • Jennifer says
      Posted March 17, 2018

      I forgot to add – they have a kids and baby care line. Would be great for the kiddos 🙂

  43. Jen says
    Posted March 17, 2018

    I agree, most of their products are great, tint skin is meh. However, their skincare line has helped my skin so I don’t need as much coverage. Glad you found beautycounter!

  44. Fran says
    Posted March 18, 2018

    Thanks Kate! I’m really interested in trying to make my make up bag and hair products to be cruelty free but finding it overwhelming. I’m also so surprised at the number of brands you wouldn’t assume test on animals but in fact do. I used to work for body shop and was so proud they were cruelty free but then learnt they are owned by loreal so…
    If you ever do a post I’ll be taking notes!

  45. Sabrina says
    Posted March 19, 2018

    Beautycounter (I don’t sell it!) Dew Skin, cream blush, and volume mascara are the best. W3ll People didn’t work for me but I loved Ilia when I tried it. Everyday minerals (and most other natural loose mineral makeup) was a flop. I’m so-so on Savvy Minerals (by young living) — good lipgloss and multi-tasker; disappointing eyeshadow. You may want to try Mineral Fusion at Whole Foods and Honest Beauty. Burt’s Bees also has a new makeup line, and aside from what other comments have said, their goal was a new, natural, formulation, regardless of who owns them.

  46. Valora says
    Posted March 19, 2018

    You look beautiful! And it is so true how words like ‘natural’ are used misleadingly. It is definitely good to learn how to read labels. Have you used the Think Dirty or EWG Skin Deep Database apps? I find them to be helpful.

  47. Diana says
    Posted March 20, 2018

    You’re so naturally beautiful!
    I think it’s so complicated to tell when products are natural, what are the guidelines for that?

  48. Jenna says
    Posted March 24, 2018

    I have been timidly delving into this world, too. One app that has made it easier for me is Think Dirty. It’s designed to allow you to scan the barcode of a product and analyze the ingredients easily. It gives you an easy to understand rating of the product on a 1-10 scale. I haven’t cross-checked any results it’s given me, but it has given pretty reliable results do far based on my knowledge of ingredients. Give it a try; it could make your shopping easier!

  49. Emily says
    Posted March 28, 2018

    I was so happy to see this post as I am almost out of my foundation and looking to try new all-natural products for both my skin and the environment. I currently use Mary Kay and heck if I know what any of the ingredients actually are! I live in Canada so W3ll People is only available in limited places and unfortunately not near me but we have a Sephora which carries RMS. I bought the “un” cover-up along with a powder. Tried the cover-up today and I love how light it is. I don’t wear a lot of makeup to begin with so this is just enough. Plus, I actually know what the ingredients are! I haven’t tried the powder yet but am looking forward to that. I get the t-zone oiliness so am hoping that will help with that. I may look for a Target on my next trip to the States to give W3ll People a try as well. Thank you so much for the recommendations!

  50. Kristine says
    Posted April 3, 2018

    Hi! I’ve been trying to move toward clean skincare & make up, too! Have you tried Erin’s Faces? https://erinsfaces.com/ It’s my hands down favorite! I’ve tried W3ll people, RMS & Ilia and I think Erin’s Faces easily beats them all. I use the blush, mineral lipstick, highlighter, eyeshadow primer, lip balm, eye cream, clarifying serum & silk cream moisturizer… and I LOVE each & every one! I think they’re all rated a 1 or 2 on Think Dirty. 🙂

  51. Katelyn says
    Posted April 9, 2018

    I ordered the “un” cover-up and I LOVE it, but I find it creases on my eyelids and under eye some, did you set this look with any kind of setting powder?

  52. Alicia says
    Posted April 10, 2018

    Long time reader, but hardly ever comment :). I LOVE this look! So much so that I bought the ILIA multi-stick in 3 colors (At Last ended up being the right fit). Two questions. Can you share luminizers that you like? I tried RMS, but even a heavy coat didn’t seem to do anything! Is it possible to do a video of natural makeup application?

  53. Jody says
    Posted April 18, 2018

    I use Mineral Fusion cosmetics and they are one of the cleaner brands at Whole Foods. They are EWG Verified now as well. I love Organic Rosehip Oil as my Serum and Derma e makes a great SPF 30 Non Nano Zinc lotion for the face that doesn’t turn white on the skin. I basically use natural oils on my skin rather than skincare. I am 64 and my skin never looked better now than the years of the expensive department store brands I used to use. I am saving a bundle using natural organic oils along with my SPF 30 day lotion. Easy, natural and simple!

  54. Ruby says
    Posted April 20, 2018

    Thanks for the recommendations Kate. I am looking to try and build up my collection of natural beauty products and I think this post will be useful for me.
    P.s. your skin looks positively glowing x

  55. Jess says
    Posted May 10, 2018

    Root products (rootpretty.com) are AWESOME and they have trial sizes in everything they offer!! Their line ranges from skin care, makeup, hair care, body, and even products for your home. They are worth a try if you’re wanting to dig a little deeper into natural beauty products.