Now that I’ve been using a brush daily for foundation, my eyes have been opened! Brushes make foundation so much more effective! And while I used to be a full coverage type of gal, I’m now jonesin’ for a medium/natural coverage that is a little more “casual and everyday”.
I still use, and love the look of, full coverage especially during shooting days, but I’m looking for a lighter coverage that makes my skin a little luminous and more natural.
So here’s the deal, what you put on your skin before applying foundation and how you apply foundation makes an enormous difference in 1. the final look and 2. the longevity of the product. So, if you’ve tried a few foundations and continue to have the same issues (for example, your face always looks oily), you need to back up a step and look at your moisturizer or primer. Once you’ve found the right products to prep your skin for foundation, it’s time to pick your foundation.
When looking for sheer foundations, I kept coming across tinted moisturizers. Those will give you the lightest, sheerest coverage before you are bumped into the medium coverage category. Along with tinted moisturizers, other sheer coverage foundations would be BB cream or CC cream. Lastly, you can just add a pump of any foundation to your daily moisturizer or primer to thin it out and make it more sheer.
As far as medium coverage goes, you are more likely to find foundations that are described as natural or dewy than matte. Matte coverage often is found in the full coverage range, but you may come across a matte medium coverage too! And oftentimes medium coverage is quite buildable, meaning you can make it fuller or lighter depending on how much you use and how you apply it.
Full coverage will give you a flawless look. It can sort of flatten out your face though, so using a contour and highlight, along with blush, will add nice dimension.
It may seem a bit overwhelming if you are new to foundation. And I only covered liquids here, so I must mention there are also cream and powder versions as well. It’s worth talking to a pro at a makeup counter to get color matched as well!
*Any product with an asterisk is a product I’ve tried.