finding your voice
connecting with bigger brands
attending a conference
making money
I think one of the toughest parts about starting a blog is being consistent right out of the gate. Oftentimes we set too high of standards for our posting habits (frequency, content, etc) and then as soon as you miss a day, you feel instantly behind.
But, once you get to the right balance of blogging, it takes consistency with your topics to maintain your blog. That doesn't mean you can't incorporate new ideas, it just means you have a "default" set in place. You know what you like to write about, and write about it.
Finding your blogging "voice" is something that comes with time and experience. You will learn what excites you most and what you find most interesting to write about. You'll learn if you like to add a little humor (or heck, a lot of humor) in your posts. You'll find out if you like to be emotional and vulnerable. And that will help you hone in on your voice and your mission statement. Make sure you are writing from your natural self, instead of what kind of writer you "want" to be.
Be sensitive to your readers. Make sure what you are writing is clear, easy to understand, and thorough. Consider various points of view on the topic to preemptively answer any questions readers may have.
Be aware that people are reading what you write. Although it may feel like you are just typing some words and sending it off into cyberland, you aren't. You are representing yourself, your family, maybe your industry, etc.
I try to always write what I'd be perfectly comfortable talking about to a group of people. Easy or hard topics, I always want to be careful that I'm not over-sharing, and staying within the boundaries that I've set for myself.
Be sensitive to your readers. Make sure what you are writing is clear, easy to understand, and thorough. Consider various points of view on the topic to preemptively answer any questions readers may have.
Be aware that people are reading what you write. Although it may feel like you are just typing some words and sending it off into cyberland, you aren't. You are representing yourself, your family, maybe your industry, etc.
I try to always write what I'd be perfectly comfortable talking about to a group of people. Easy or hard topics, I always want to be careful that I'm not over-sharing, and staying within the boundaries that I've set for myself.
A fun aspect of blogging that I've enjoyed is working with brands on collaborations. This could range anywhere from handmade shops to big retail brands.
I've been lucky enough to work with a range of businesses, with the largest being the Real Simple feature. That was so fun to work on, and it was pretty much the coolest thing ever to see my face on Realsimple.com. By far, one of the greatest blogging accomplishments I've achieved.
If you are interested in working with brands, either by product features or giveaways, there are a few things to consdier and some smart steps to take.
1. Consider whether the product is right for your blog. Would it fit in naturally with your content? It is something you truly like?
It can be obvious if a certain product doesn't fit your content. I learned this the hard way. So, I'd encourage you to really narrow down what types of products, what brands, etc. you are interested in collaborating with from the beginning. And if you are presented with an opportunity from a brand that doesn't make sense, strongly consider declining. The more "wrong" brands you say no to means you'll have more to say yes to with the right brands.
2. Consider what you have to offer the business. Let's think of a hypothetical Etsy shop called "KittyKitty". Let's say they make cat rings and you want to feature it on your blog. First, lets hope you like cats. If you do, and decide to pursue a feature, draft an email containing pertinent info for the owners of KittyKitty.
They'll want to know things like :
a. daily page views
b. unique visitors
c. facebook fans/twitter followers/instgram followers/pinterest followers
d. testimonials of brands/businesses you've worked with in the past
e. why you think it will be a great fit on your blog
e. why you think it will be a great fit on your blog
Create a document that you can send to any business you are interested in working with containing all this information. Update it as it changes.
Explain a little bit about you who are, what your blog is about, and why you think it would be a good fit. You essentially need to present your blog as an advertising opportunity for the business, with the idea that their "payment" is item they give to you.
Think also about what sort of things you would like to know if you were in their shoes. They may be interested in knowing how often you are going to tweet about the post, or other social media touts.
Make this document easy to read, like you would a resume. Consider writing your stats in bold or in bullet point form, so it's easy for the business to quickly see what you are bringing to the table.
I'd go this route when contacting any "size" business--from small time to big time. Business is business, and no matter what the cost of the product, you need to offer something in exchange.
A big question that comes from this topic is "Do you charge for the product feature, or do you accept the 'free product' as payment?"
Honestly, I'd say that's up to you. Whatever you feel comfortable with. While there is a lot to consider, I'd say a safe rule of thumb is when YOU are pursuing a business, consider starting with free product. Conversely, if a business finds you, don't hesitate to let them know what the fee may be on top of the feature.
I think the reason that makes sense is because a business that finds you seemingly already knows you have a fair amount of influence, whereas the business you are contacting may not realize it yet.
Again, this isn't cut and dry, and I'd suggest doing a bit of research as you are forming your ideas about working with brands.
In the case of my working with Real Simple, I was contacted by Real Simple. The editor of the .com found my hair tutorials on Pinterest, and pursued me in creating unique content just for them.
So, don't underestimate the power of your blog in and of itself, pitched or not.
Attending a blog conference is a great way to both learn a lot and meet a ton of other bloggers. In my experience, I've left inspired, motivated, and impressed by the talent of so many other bloggers.
In 2012, I attended Blissdom and spoke at Becoming. Blissdom was a blogging conference, while Becoming was more of a conference for anyone to come and hear from bloggers on various topics.
This year, I attended Blissdom as a community leader and really enjoyed it. I cannot recommend it enough if you are a blogger--and it does not matter what "level" you are at. Beginner or seasoned, I'm confident you'll leave Blissdom knowing much much more about blogging than before you came.
Some say conferences are intimidating, but I think it's important to push past any fears and remember we're all in the same boat. So when you are at a conference remember that regardless of page views, you are all "doing" the same thing. We're all bloggers. Defining yourself by your blogs' page views, or "length of time spent blogging", or "popularity" may prevent you from meeting some great bloggers! Sure, some blogs get more pageviews than others, and sure, some blogs are more popular than others, but we're all doing the same thing--just in different capacities.
Transitioning your blog into a business can be something that happens quite naturally. For me, it was around the time that my pageviews took a dramatic turn and I realized my hair tutorials were kind of popular. My first thought was to offer advertising opportunites in my sidebar.
That is a simple way to begin earning income on your blog. Here are a few tips to get that started:
1. If you are a beginner to monetizing, consider "button swapping" (exchanging your button with another bloggers and essentially trading advertisement) as a way to build sponsorship potential. The more sites you have linking in to yours, the better. From a blog swap, you can also have the person you swapped with give you details on the traffic they received from your site. Perfect for a testimonial page.
2. When you are ready to start charging, start looking into other blogs that are similar to yours (primarily in numbers). See what they charge. Average it out to determine a good starting point for yourself.
3. Consider what advertising options you are going to offer. Is it simply a sidebar ad? Does it include a giveaway opportunity? A social media shout out? A featured "sponsor" post? The more information you can give to your advertisers, the better.
Attending a blog conference is a great way to both learn a lot and meet a ton of other bloggers. In my experience, I've left inspired, motivated, and impressed by the talent of so many other bloggers.
In 2012, I attended Blissdom and spoke at Becoming. Blissdom was a blogging conference, while Becoming was more of a conference for anyone to come and hear from bloggers on various topics.
This year, I attended Blissdom as a community leader and really enjoyed it. I cannot recommend it enough if you are a blogger--and it does not matter what "level" you are at. Beginner or seasoned, I'm confident you'll leave Blissdom knowing much much more about blogging than before you came.
Some say conferences are intimidating, but I think it's important to push past any fears and remember we're all in the same boat. So when you are at a conference remember that regardless of page views, you are all "doing" the same thing. We're all bloggers. Defining yourself by your blogs' page views, or "length of time spent blogging", or "popularity" may prevent you from meeting some great bloggers! Sure, some blogs get more pageviews than others, and sure, some blogs are more popular than others, but we're all doing the same thing--just in different capacities.
Transitioning your blog into a business can be something that happens quite naturally. For me, it was around the time that my pageviews took a dramatic turn and I realized my hair tutorials were kind of popular. My first thought was to offer advertising opportunites in my sidebar.
That is a simple way to begin earning income on your blog. Here are a few tips to get that started:
1. If you are a beginner to monetizing, consider "button swapping" (exchanging your button with another bloggers and essentially trading advertisement) as a way to build sponsorship potential. The more sites you have linking in to yours, the better. From a blog swap, you can also have the person you swapped with give you details on the traffic they received from your site. Perfect for a testimonial page.
2. When you are ready to start charging, start looking into other blogs that are similar to yours (primarily in numbers). See what they charge. Average it out to determine a good starting point for yourself.
3. Consider what advertising options you are going to offer. Is it simply a sidebar ad? Does it include a giveaway opportunity? A social media shout out? A featured "sponsor" post? The more information you can give to your advertisers, the better.
4. Look into a blog ad management company, like PassionFruit, or consider taking care of it yourself. For the longest time I was simply invoicing advertisers via paypal, but I switched to PassionFruit in order to simplify it on my end. PassionFruit takes a nominal cut of each add, but personally, it's worth it to avoid more emailing and one more thing on my to-do list.
p.s. PassionFruit has no idea who I am, I wasn't paid to include them, I use their service and like it.
Other money making opportunities include paid guest posts, becoming a regular contributor to another site (sometimes paid, sometimes not), running google adsense ads, becoming an affiliate, or joining a publishing network.
I've been running BlogHer ads on my site since about Novmber 2011 and it's been a fantastic resource of income. My favorite part of it is that I have to do nothing. After you're accepted, fill out all the paperwork, fine tune what ad's you'll allow, and install the code, they begin running. There are a few rules you need to follow when running BlogHer ads on your site, but they have not interfered in my blogging in any way.
Monetizing your site is a process. I've learned a lot throughout the journey, and will continue to learn as new opportunities arise.
I also think it's good to consider what you'll monetize and what will remain "free". It's hard to put a monetary value on things sometimes, so bouncing your ideas off of a friend (blogger or not) is usually helpful. You'll find bloggers than monetize things that you wouldn't, and vice versa--so do what you are comfortable with.
My husband has been a great sounding board for me, always talking through any ideas I have. Sometimes I'm resistant, but in the end I appreciate his perspective and point of view.
I thought about offering Blog Consulting sessions, for a fee, via skype/google+ and was talking to him one night about it. I was thinking through all the possibilities, getting excited, and as the conversation was coming to a close, and he turned to walk about the door, he mentioned, "what if you just did it for free?".
And I sat there thinking," Hm. I would have really appreciated a "free" chat with a blogger to ask questions to when I was starting, or growing."
I say all this to get you thinking: what do you want to monetize, and what do you want to offer for free? You have to be very careful when monetizing things--customers should leave a session feeling informed, and like they got their money's worth. So, the beauty of doing something for free? Freedom. If someone doesn't like it, or find it very helpful--oh well.
Again, I'm not saying make everything free, just think hard about what you are monetizing.
This is a helpful article on turning your blog into a business!
Another great post about making money on your blog!
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Some other random tips I've thought of along the way:
Disable the "spam catcher" on your comment form. It's one more step that is oftentimes unnecessary and will lower a readers likelihood to comment.
I hosted a quick blog chat a few days ago via google+ that was live in YouTube as well, and answered a handful of questions posed my facebook fans. In the chat, I mentioned I would do a little follow up and share some more information here.
So, here are a few more answers to things I discussed!
Adding Pinterest to your sidebar: here is a step by step guide!
If you are interesting in adding a "pin it" button to appear on a photo when a reader "hovers" over it with their mouse, click here.
How to create pages in Blogger than go to topics. (someone asked how I created my "beauty" and "style" pages to go to a specific label)
And finally, a few of my favorite blogs. Constantly changing, constantly updating.




































