I wasn't always a lipstick kinda gal.
For many, many years it was Soft Lips chapstick, and maybe the occasional gloss.
But man. That has changed, hasn't it?
I've really enjoyed playing around with different lip colors. I feel braver experimenting with lipsticks rather than eyeshadows.
Anything from a bright pink to a bold, rich red can totally change your "look" and may, in fact, be the boldest accessory.
Other than the fun colorful shades, it's good to have a "your lips but better" shade as well. Basically look at it as the color of your lips, but slightly bolder/more pigmented. Get it? Your lips but better? Finding this shade may require an employee at a makeup counter--but there is NO reason why you can't figure out the shade, apply it to your lips, walk out of the department store, kiss the back of your hand, and then swatch some different brands (maybe at Target?) that are in your price point.
Lipstick is one of those things where I'm not sure the pricey high-end brands are amazingly better than, say, Revlon. It may just be me, but the application of my Revlon lipstick is much smoother than my Mac lipstick.
Speaking of Mac lipstick, that is what I'm wearing. I ran into Mac right before the Becoming Conference to find a "your lips but better" shade. I was planning on wearing a bright color when I spoke, so I wanted a slightly neutral lip color.
Just as they always do at Mac, the employee found me the perfect shade. It's called Syrup.
It's a raspberry mauve-y color, and pretty much a pumped up version of my natural lip color. I'm actually surprised no one has recommended it up until now. It's kinda great.
If you are looking for a "your lips but better"shade, try Syrup--but also ask the opinion of the employee. They may find you an even better shade.