Basically, it's a dry powder that you tap into dry hair to create the feeling of texture to encourage lift and fullness. It is not the same as dry shampoo. It may absorb some oil and help your hair lift on day 2, but it won't be as effective as a dry shampoo would be. It feels a lot like finely ground up chalk. It is completely invisible and can work on any hair color.
The finer, more limp the hair, the better. If you already have thick hair, or don't need extra help with lift or fullness, then this product isn't really for you. I have found that it's best on baby fine, or just fine/thin hair.
A little goes a long long long way. So if you do try this product, always start conservatively, and add more as you feel you need it. This is also the kind of product that doesn't go away until you wash your hair. It won't disappear half way through the day--which is great if you love it, but not so great if you don't like the feeling of it.
A few of my favorite versions of this product are:
Osis Dust it, Lanza Powder Up, and Big Sexy Hair Powder Play
All of these are pretty much the same. I like Big Sexy Hair most for it's price and the fact that it comes out of the top easily. No clogging!
Here is how I use a powder texturizer:
*you may hear me say "powder up" in the video and that is the name for the Lanza powder texturizer. It's what I've been using at the salon lately, so it's on the brain! ;)
(shirt: Banana Republic Outlet, Fall 2011; jewelry: Elisabeth Ashlie currently unavailable)
If you decide to try this product, keep your receipt! You may love it, you may hate it.